Built the Platform, Then Kept It Moving — Video Blog Development & Content Publishing for a Chicago-Area Hospital
Built a hospital’s first video and blog platform, then sustained it through ongoing content production, SEO, and publishing.
Overview
Built a hospital’s first video and blog platform, then sustained it through ongoing content production, SEO, and publishing.
Project Details
- My Role
- Working through PS Communications, Inc. under Endesign Studio LLC, I owned the blog build from setup through launch, established YouTube as the video platform, and handled the ongoing editing, publishing, and SEO of the hospital’s content after launch.
- Duration
- 2-year retainer engagement
- Client
- PS Communications, Inc. (Chicago-area hospital) · 2010–2012
The Brief
The hospital had no blog, no video channel, and no real system for ongoing digital outreach. I was brought in through PS Communications, Inc. under Endesign Studio LLC to build a custom media platform from the ground up, then support it through video editing and ongoing content publishing.
Approach
I set up YouTube as the hospital’s video platform, then developed a WordPress blog to serve as the central publishing hub for both video and written outreach. After launch, I supported the channel end to end by editing videos, preparing posts, optimizing content for search, and publishing on an ongoing schedule.
Services
Technologies
Craft Notes
The interesting part of this project was building a media workflow before that kind of outreach was standard practice for many hospitals. I used simple, durable tools — YouTube for streaming and WordPress for publishing — then helped turn that setup into an active channel through hands-on editing, SEO, and ongoing content support.
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