Built Leaner & More Accessible — A Redesign, Rebrand & Multisite Migration
Full redesign and consolidation of a leadership coaching brand—from three separate sites into one unified WordPress multisite on WP Engine, with custom assets and SVG animations.
“Mike brought a level of strategic insight we didn’t expect from a typical web project. Rather than simply executing our requests, he surfaced problems we hadn’t yet identified and addressed them with thoughtful, effective solutions.”— Leaders Roadmap (Susan & Orla)
Overview
Full redesign and consolidation of a leadership coaching brand—from three separate sites into one unified WordPress multisite on WP Engine, with custom assets and SVG animations.
The Brief
A coaching practice this sophisticated deserved a digital presence to match. Instead, they had three separate WordPress installs, a theme too rigid to scale, and a brand palette that failed basic accessibility standards. Beyond the technical debt, there was a deeper gap — no visual system capable of bringing their coaching methodology to life. The content was strong. Everything around it needed rebuilding.
Approach
The first move was brand elevation — rebuilding the color palette from the ground up to meet accessibility and contrast standards, then developing a custom illustration library to ensure every visual felt intentional and on-brand. No stock photography. Custom SVG graphics and animations were built to visually narrate their coaching methodology, and SEO-optimized title tags and meta descriptions were written for every page to ensure the new platform could actually be found. From there, the focus shifted to the technical foundation — three WordPress installs consolidated into one Multisite environment on WP Engine, with GeneratePress replacing a bloated theme that had made every update a friction point. A full plugin audit followed, eliminating redundancies and conflicts that had quietly degraded performance across all three sites.
Services
Technologies
Craft Notes
Nobody asked for SVG animations, but abstract concepts like trust, alignment, and accountability deserved more than bullet points — so a custom motion library was built to bring the Leaders Roadmap assessment tools to life visually. The illustration system followed the same logic: every asset designed through careful, iterative design and prompting to hold a consistent tone. No stock photography. Accessibility wasn't an afterthought either — contrast ratios were audited and the brand palette rebuilt from scratch to meet WCAG standards. Good design should work for everyone.
Gallery
